Bachelor of Science in Business Administration

Marketing Management Specialization:

The Marketing Management program prepares the graduate for careers in marketing, market research, advertising and public relations. The program provides the graduate with both technical skills and competencies required in the field, but also the flexible mindset is necessary to stay competitive in a constantly changing business environment.

Human Resource Management Specialization:

The Human Resource Management program prepares the graduate for a career in the Human Resource Department of any organization, handling the many diverse human capital requirements of the organization, including recruitment, staffing, training and career development.

A graduate of a Business Administration in Marketing Management and Human Resource Management should be able to:

1. Analyze the business environment for strategic direction.
2. Prepare operational plans.
3. Innovative business ideas based on emerging industry.
4. Management a strategic business unit for economic sustainability.
5. Conduct business research.

Program supported / accredited by: